COMMUNICATION STRATEGY

The Ministry of Health attaches importance to communication activities in delivering health services and has built significant experience in this field with the contribution of programmes conducted in collaboration with national and international agencies.

Reproductive Health Programme in Turkey includes communication activities and a “communication strategy” has been set up for the programme. This strategy is in line with the objective of the programme, which is “tp improve the sexual and reproductive health (SRH) status of the Turkish population, especially women”.

Objectives of the Communication Strategy:

• To raise information and awareness level of target groups in SRH and reproductive rights,
• To strengthen the capacity of the stakeholders to develop and implement communication activities based on clear strategies,
• To ensure a sustained commitment of policy makers and politicians towards the implementation of the ICPD Programme of Action.

Major Activities under the Communication Strategy:

• Strengthening programme visibility,
• Training of health managers in communication techniques,
• Conducting mass media campaigns,
• Preparation, multiplication and dissemination of Information-Education and Communication materials.